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New campaigning program
begins for senior class gift
By Patricia Nikolaros
Staff
Writer
Next year, the class of 2001 will not be dedicating
a new bench or sculpture to the Purdue University campus.
Reid Ricciardi, the associate director of class
gifts in the University Development Office, said, "There has been a
restructuring in the senior class program taking place, and one of the
reasons is due to the decline of participation of the senior students."
Bruce Hufford, director of annual giving, said,
"In the past, senior classes have not done exceptionally well in raising
money for a senior class gift. There has been a lot of effort put into
the program by students and faculty in the University Development Office,
and (they) have gotten no return out of it."
Participation has been well below 10 percent of
the senior classes in the past, and the way the program is structured
right now is not useful, said Hufford.
In response, the University Development Office
is going through a transition away from senior class gifts to a campaign
to get students involved in giving back to Purdue.
The campaign is still in the works, but the goal
is to go from senior to senior in each school and show them the importance
of donating to the University.
Ricciardi said, "It is not like we are asking for
a $1,000 upon graduation, just for a little donation that will get them
in a habit of giving so they will as alumni, because it ends up being
a great help for the University over time."
In the past, the methods in marketing the senior
class gift include the Purdue Foundation Student Board sending letters,
making announcements at football games and putting information on the
Student Services Information Web page. Now, with this new program, they
will be reaching smaller groups of seniors, which will be more effective,
said Ricciardi.
The University Development Office has been benchmarking
with other schools to see their methods in senior class giving and learning
from them.
Hufford said next year he sees this program taking
off due to the anticipation of a lot more publicity, the new student
leadership, and a new Web site.
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CAMPUS DESK PHONE:
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Campus editor:
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Assistant campus
editors: Kurt Esposito,
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