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Spring Fest features 'Marketing
Madness'
By Heather Poston
Staff
Writer
Purdue's department of agricultural economics is
taking part in Spring Fest 2002 with a wide array of games and activities
called "Marketing Madness."
One game the department is putting on is called
the Slogan Marketing game. According to Leanne Williams, the coordinator
for "Marketing Madness," the Slogan Marketing game will feature 19 different
questions pertaining to popular slogans that participants must guess.
For example, one would have to know that "Good to the Last Drop" is
the slogan for Folger's coffee.
Another game featured in the display is called
The Production game. This game is mainly intended for children. It asks
the participant to draw a line from the picture to the products produced
from the picture. For example, a child would draw a line from a cow
to two products produced from a cow, such as milk and cheese.
The Marketing Wheel is a game in which the participant
spins the wheel and answers random questions about prices, packaging
and placement of products in stores.
The fourth and final game featured in the agricultural
economic "Marketing Madness" display is a game called the Import/Export
game. The Import/Export game gives examples of products, and the participant
must say whether or not the product is an imported or exported product.
Williams said that the 30 undergraduate students
involved in this display have been helpful and essential to the project.
"I really rely on the students for the success
of this event," said Williams. "They have been great."
Eric Scholer, a senior in the School of Agriculture,
has been involved with "Marketing Madness" since his freshman year.
"It's fun to teach people something and to come
up with fun and interesting ways in doing so," said Scholer.
The "Marketing Madness" display will take place
on Saturday and will be located in front of the Food Science building.
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Spring
Fest features 'Marketing Madness'
SPRING
FEST CALENDAR OF EVENTS: 2002 CELEBRATION
CAMPUS DESK PHONE:
(765)
743-1111 ext. 253
Campus editor:
Kelsey VanArsdall
Assistant Campus
editors: Rachael Conley,
Matt Lindner
To
send a letter to the editor, please email opinions@purdueexponent.org
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