New program focuses on social networking
>>Print ViewPublication Date: 11/05/2007
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An attractive alternative to Facebook will be coming soon to Purdue students and alumni.
Purdue is joining other Big Ten Schools such as the University of Michigan and the University of Wisconsin in implementing a professionally geared social network called Affinity Circles.
Abe Geiger, the director of marketing for the network, said the program, which was founded at Stanford University in 2001, got its start in the same way Facebook did.
While Geiger made it a point to say that the group's goal is not to downgrade Facebook, this could be an indirect effect. Affinity Circles exercises similar social capabilities as Facebook and it is also able to function as a resume of sorts.
"Google, for example, likes to hire engineers from Purdue. Google could go in (to the Purdue network) and post their jobs," Geiger said. "As a user, you could view a list of jobs particularly catered to Purdue students and alumni."
Geiger also said that users will be able to message alumni about companies of interest to inquire about the job environment, for example.
Another difference in their layouts is that Facebook is open to virtually everyone, whereas Affinity Circles is exclusive to those who are directly connected to a particular network, namely students and alumni.
"There's always a trust issue. We're trying to help the alumni association stay valuable," Geiger said. "We're trying to help people stay connected with Purdue ... the Purdue brand."
Tim Luzader, director of the Center for Career Opportunities, believes in the importance of networking.
"Networking is the most effective job searching activity. It's really helpful in the career decision making process," he said.
For Geiger, a network like Affinity Circles just makes sense for the university scene.
"College is itself a social and professional network," he said.