On Thursday, Reese's made available 18,000 free packets of three peanut butter cups to schools that had No. 3 seeds in the NCAA Tournament. Purdue's No. 3 seed in the NCAA Tournament was celebrated during the two-hour giveaway in the Memorial Union that started at 10:15 a.m. The event was to unveil Reece's "rare" three-cup packs – a size between the traditional two-cup packs and the king size four-cup pack. More than 70,000 Reece three-packs will be given away at Purdue, LSU, Houston and Texas Tech.
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Employees from Reese's, along with a Purdue alumna reveal special edition peanut butter cups celebrating the Boilermakers as a No. 3 seed in the NCAA Men's Basketball Tournament.
Students swarm the pallet of special edition Reese's cups in the Purdue Memorial Union Thursday morning.
A Purdue alumna whose a Reese's employee and a representative from the company speak at the unveiling of special Reese's cups celebrating March Madness.
Special Reese's cups packs with three peanut butter cups recognize Purdue men's basketball as a No. 3 seed in the NCAA tournament.
A Reese's employee and Purdue graduate opens the pallet of special edition peanut butter cups.
A Purdue alumna and Reese's employee cuts open the pallet of special edition peanut butter cups.