On Thursday, Reese's made available 18,000 free packets of three peanut butter cups to schools that had No. 3 seeds in the NCAA Tournament. Purdue's No. 3 seed in the NCAA Tournament was celebrated during the two-hour giveaway in the Memorial Union that started at 10:15 a.m. The event was to unveil Reece's "rare" three-cup packs – a size between the traditional two-cup packs and the king size four-cup pack. More than 70,000 Reece three-packs will be given away at Purdue, LSU, Houston and Texas Tech.